www.eventmarketer.com: From April 4-7, across the official Final Four Fan Fest presented by Capital One at the Henry B. González Convention Center; the March Madness Music Festival presented by AT&T, Coca-Cola and Capital One at Tower Park; the Men’s Final Four Dribble presented by Buick at Travis Park; and other fan-centric events around the city, brands gave die-hard college hoops fans plenty of chances to become a part of the action. Check out a roundup of some of the top activations below.
1 comment:
This is an incredible opportunity I didn’t even know was taking place. This is my first year involved in caring about March madness because my roommate and I did a bracket together. We did well we got third place in a bracket that had about 27 people so I was involved in watching some of the games and taking notes of all of the statistics and stuff. Still, I had no idea that this many brands took the opportunity to make the fan experience so much better I think the one that stands out to me is the Marriott because they started giving out sneaker and fun shoe, charms and laces, which brings together the comfort that a Marriott hotel can offer but also a basketball sort of culture. I also think that as a Heat fan. Pizza Hut has always been a big deal for me because if there were a Miami Heat game about like 5-10 years ago, Pizza Hut would give out free pizzas in Miami, so seeing that they also had a Final Four program with a new mascot. I just have close to home experiencing Pizza Hut and basketball together, so it makes sense for me to see that.
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