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Friday, April 25, 2025
Inside Dior’s ‘Designer of Dreams’ exhibition in Seoul
Wallpaper: ‘Christian Dior: Designer of Dreams’ arrives in Seoul this spring, marking the exhibition's ninth iteration since its 2017 debut at Paris’ Musée des Arts Décoratifs. After captivating London, Shanghai, Tokyo, and other global capitals, the show finds new form at Zaha Hadid’s Dongdaemun Design Plaza.
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4 comments:
Dior’s “Designer of Dreams’ exhibit is a beautiful testament to Christian Dior’s work and the influence it has had on the industry since he opened his fashion house in 1946. Boasting over 200 dresses, gowns, sketches, and accessories on display, the exhibit showcases Dior’s different inspirations, including flowers, classic hourglass silhouettes, and stunning craftsmanship. There is a popular idea in fashion that you can tell when a designer loves women and, if that is true, “Designer of Dreams” is one of the most poignant examples of that love. From the famous petal dress to some of his more modern, pop-inspired looks, Christian Dior spent his career uplifting femininity and celebrating the beauty of womenswear. I am glad to see the exhibit is traveling around the world (stopped currently at Dongdaemun Design Plaza in Seoul) so that more people across the globe will be able to see Dior’s work and appreciate his contributions to the industry.
I think it is so great to see fashion exhibitions embrace the historical aspect of exhibitions as a theatrical experience. The designer of dreams, and Dior in general, is about much more than just presenting a fashion history lesson, which is what the show felt like in Seoul. I thought it was brilliant how Shohei Shigematsu framed the whole exhibit as a stage with various scenes and rooms (the mannequins were the actors and models). The whole show allowed people to see the importance of storytelling even in fashion. I also think that connecting the legacy of Dior to Korean culture and tradition rather than just passing on earlier versions of the satellite exhibition creates a powerful perspective and an important relevance to the audience in which it is presented. I think when exhibitions deliberately frame specific artifacts and create a full experience for an audience they are able to leave lasting impressions. I think that the focus, however, of using beautiful fabrics and traditional Korean design to articulate the space is so incredibly powerful. It reminds the public that design, like tradition, can also be new.
WOOF! Jesus that is so beautiful. It looks so effortless.I have never been one to claim that I know anything about fashion or luxury fashion brands, but what I do know is that this is extraordinary and more brands should do things similarly. This is like a piece of immersive theatre and part of the set dressing is all of Dior’s drasses and handbags. The clean and simple repetitive geometry demonstrated throughout lends itself beautifully to showcasing these pieces. And not just showcasing them, but displaying them and propping them up and making them be the star and shine. I am obsessed with window displays on shops, but this is that to a whole new level and I am obsessed and I want to walk around. I need more brands to do this and I need them to make them accessible to the public not just for a brand photo shoot. I feel the same way about fashion runway shows. Like, I want to see them too!
Wow. I was captivated by the photo on the blog website and was not ready for what awaited me inside the actual article. The world of high fashion and designer clothing is absolutely fascinating to me. Since designer work is so heavily based on aesthetics and in general the industry relies on looking ‘expensive.’ It was amazing to see what this Diar exhibit did with trying to stay within the designer clothing world while also catering to Dior’s specific aesthetic within the industry, while also trying to do something new and intriguing. I think it worked out quite beautifully. I really enjoyed how the article compared the exhibit to a theatrical work. I thought it was interesting to think of each room like a different scene within the greater show. It definitely switched my perspective on exhibitions in general. I think my favorite room they described was the botanical room where everything is suspended. I would love to see more photos of this exhibit as it opens.
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