Friday, February 28, 2020
Putting The Fund in Funding on Broadway
The Producer's Perspective: Sure, investment funds were fine when you were buying a basket of boring stocks to prepare for your retirement, but for Broadway? For any kind of art where so much emotion is involved? One of the key criteria I recommend in this book before anyone invests in a Broadway show is to make sure you love the show. I never thought investors would take to getting in a bunch of shows at once, especially if that fund was blind.
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I do not think that I had ever thought about producers of shows being “investors” in the typical sense of the term before. Obviously, I know that that is what they serve to do and that they are, in fact, investing in a show but I had always divided investing in theatre and market investing into two different categories. It certainly seems like there is a much higher risk factor when investing in theatrical productions as opposed to “playing it safe” in the stock market and there does not seem like the return would be nearly as high unless you are a producer for something that does insanely well or runs for a long time because, as we all know, theatre is pretty darn expensive to produce. Having a “diversified fund” of productions, however, seemingly reduces this risk factor and is honestly probably more diversified than your typical index fund.
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