Friday, February 28, 2020
Kraftwerk Living Technologies wins Inavation Award
blooloop: Kraftwerk Living Technologies is proud to announce that it has won an Inavation Award in the category of “Leisure & Entertainment Facility” for its cutting-edge multisensory theatre attraction, Magic Glaze 5D, located at the Tonguan Kiln International Cultural and Tourism Center in Changsha.
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It's always interesting to see how technology is being applied to the entertainment industry. Magic Glaze doesn't seem at first like anything particularly groundbreaking, it's just IMAX on steroids, but when going through the details, it's certainly not something to dismiss. 3D technology, 360º dome screens, and seats with effects are nothing to shake a stick at in the first place, and integrating them together could be incredibly difficult if not done wiht precision. Add to that the startling statistics such as the use of sixteen hundred loudspeakers (Ross Brown quoted a sound designer saying that it would take one million sound sources to fully recreate the sound of one place in another in his book "sound." Sixteen Hundred is a pretty good start), and you have enough technological magic to open a lot of doors for making something special. Seeing a piece here must be pretty amazing, and I'm excited for this kind of technology to trickle down to more spaces. Maybe the most exciting thing in this article is the note at the end that Kraftwerk also unveiled their new cheaper version of their effect chairs, which might put them in reach of the budget of some theatres.
This is one of those experiences that I would kill to have. One time in elementary school, we saw an IMAX movie about dinosaurs and excavation. It was in a stadium like theater with a 360-degree dome and I remember a scene where we were supposed to be in a helicopter looking down over an excavation sight and being terrified of falling out of the helicopter. These kinds of immersive and surrounding experiences, even when simple, have the power to transport you to other places and give your gut feelings a run for their money. IMAX like experiences may not be new, but their effects and potential to evoke intense feelings is proven. The idea of getting to be a part of what Margaret so aptly described as "IMAX on steroids" is very enticing. I'm also curious to see what the sound of 1600 speakers sounds like. My big question about that is is the quantity really justified? 1600 speakers just seems a bit excessive to me but I also don't have experience creating soundscapes.
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