Thursday, March 21, 2019
It’s time to start caring about “VR cinema,” and SXSW’s stunners are proof
Ars Technica: You may love, hate, or shrug at the idea of virtual reality, but one niche is still unequivocally devoted to the format: film festivals. The reasons aren't all great.
Because VR usually requires one-at-a-time kiosks, it invites long lines (which film festivals love for photo-op reasons). These films also favor brief, 10-15 minute presentations, which are the bread-and-butter of the indie filmmaking world. And the concept reeks of exclusivity—of the sense that, if you wanna see experimental VR fare, you need to get to Sundance, Cannes, or SXSW to strap in and trip out.
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I get the feeling that a lot of people are trying to halt the progression of VR for whatever reason, but I really don't think that's necessary. VR is the next logical step for the entertainment industry, and people need to stop focusing so hard on inhibiting progress, and shift the focus into incorporating this new technology in a meaningful way to elevate our experiences. It's something I've noticed over time that older people HATE change, and therefore hate the progression of technology. We all kind of hate progress, but the older we get the more and more unwilling we become. For instance, my sister is so angry that her hand me down iphone has no headphone jack that she wants to go back to her older phone, instead of just adapting and adjusting like we would. I know without a doubt that all of us will soon reach the point where we can't keep up with technology, but it's our duty right now to continue progressing the world while we are still able to adapt to these changes.
When I first started hearing about the rise of VR I wasn't as excited about it as I should have been. When first hearing about its involvement in video games, I thought it wouldn’t be good, and that I would have no desire to experience it. As VR is being further explored, improved and being used in so many new and creative ways, I can now definitely say I excited to see its involvement in all areas, and forms of art, media and entertainment grow. Im interested in the concept of “VR Cinema”, I envision it being similar to 3D cinema, where it often gave people headaches and can be more of a distraction to the overall story being told in a movie, for I see VR being used successfully more in interactive forms of entertainment. I was interested yet slightly confused when the article said that involving VR into cinema replicates the experience of live theatre in an accessible way, because Live Theatre isn’t programed to move perfectly and the same each showing. So still I asked “‘Why watch this in VR instead of a flat screen’”? Though when the article described the movie Metro Veinte, I sort of understood why, I can invision how VR can be a cool way to completely immersive an audience into the story.
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