CMU School of Drama


Saturday, July 05, 2014

Sports teams dialing in on attracting next generation

TribLIVE: Youth is being served by professional sports franchises. Technology, for the most part, is the means.
“The next generation of fans is Topic A, A-prime and A-double prime,” said Bob Bowman, CEO of Major League Baseball Advanced Media.
These are the so-called millennials (also known as Generation Y), those in the neighborhood of 18 to 34 years old — the age range varies. There are at least 80 million of them.

1 comment:

Max Rose said...

The article makes a good point in addressing improvements that could be made in the sports industry, but fails to fully understand why these improvements would be positive. Today’s youth is constantly associated with technology and youth’s “obsession” with it is constantly referenced in these cases. It’s not youth that makes technology so sought after, its convenience. Of course people are going to want cell service in an enormous stadium where you are expected to sit for hours on end. People have work to do when they’re away from work. Its the way the world works now. The argument in favor of the nostalgic viewing of a sports outing without technology is ridiculous and unrealistic. No intention to crush any dreams of the “good ol’ American baseball game” or what have you, but again, it’s just the way the world works now. Everyone relies on technology, from teens to the elderly, it’s not exclusive to any group. Innovation should continue for all people and all ages, as innovation does not discriminate.