Briefingroom on LiveDesignOnline: ATK Audiotek recently provided audio services for Super Bowl XLVI, marking the 15th straight year the company has been involved in the country’s biggest sporting event. Once again, ATK Audiotek deployed its custom-designed cart system with HARMAN’s JBL VERTEC® line arrays for the Halftime Show and Post-Game Show of the Super Bowl, held at Lucas Oil Stadium in Indianapolis, Indiana on February 5, 2012. The carts were also used for Miranda Lambert and Blake Shelton’s rendition of “America the Beautiful” and Kelly Clarkson’s performance of “The Star-Spangled Banner.”
Sunday, April 01, 2012
ATK Audiotek Utilizes HARMAN’s JBL VERTEC® Line Arrays For Super Bowl XLVI
Briefingroom on LiveDesignOnline: ATK Audiotek recently provided audio services for Super Bowl XLVI, marking the 15th straight year the company has been involved in the country’s biggest sporting event. Once again, ATK Audiotek deployed its custom-designed cart system with HARMAN’s JBL VERTEC® line arrays for the Halftime Show and Post-Game Show of the Super Bowl, held at Lucas Oil Stadium in Indianapolis, Indiana on February 5, 2012. The carts were also used for Miranda Lambert and Blake Shelton’s rendition of “America the Beautiful” and Kelly Clarkson’s performance of “The Star-Spangled Banner.”
Subscribe to:
Post Comments (Atom)
4 comments:
It's neat to see how companies' products can be added to and modified to suit different configurations and situations. I wish the article could have provided some more details about the custom-designed carts, or at least some pictures of them. Getting all of that equipment on and off of the football field quickly sounds like it takes a lot of planning. Companies like ATK Audiotek can come up with great solutions to getting the job done quickly.
With the higher priced options I am surprised that ATK Audiotek used the JBL arrays for such a large event. It goes to show that the price is irrelevant when it is important to get things up and running quickly. I was also unaware of the number of companies that harmon owns. JBL is a personal favorite of mine with their Vertec arrays being a great weight to quality ratio and I am glad to see that it can also be deployed with such speed and quality.
definitly an interesting insight into the networking and resourcing that goes into planning a major event such as the Super Bowl. I personally am not very familiar with ATK and their past events and accomplishments but if they have been used for the past 15 years. this article would have been interesting to have out a few weeks ago when kevin hines lectured to the freshman on various companies taking on varying tasks to finish a cohesive design.
I agree with Will - it is fascinating to see the adaptations that are employed to meet certain needs. The super bowl halftime show is an extremely tricky situation and it is always intriguing to research how developers approach the problems they have to face. The rolling of the carts made transporting the equipment on and off the field convenient and simple, and wasn't something any one had to worry about but the pushers. I also agree with Will that the design of the carts or some sort of visuals would have been beneficial to the article, but it was still a good read.
Post a Comment