backstage.com: Turns out there is a positive takeaway from the explosion of negative political campaigns. Just ask voiceover artists.Many say that starting with the 2004 presidential election, they've found more work voicing television, radio and Internet ads touting one candidate or another. And with President Obama and GOP rival Mitt Romney already having raised about $300 million for the current campaign (plus millions more pouring in from loosely regulated super PACs), there likely will be more ads than ever before that require narrators and other voice talent during the next six months.
1 comment:
It's interesting to hear that voiceover artists, a category that I at least don't usually separate from "actor" in my head, are getting involved in this way. Perhaps for them this sort of work is like the equivalent of theatre actors taking commercials to pay the bills, though I daresay this could be more fulfilling, since there seems to be more money to be made, and it offers a chance to stand behind a person or philosophy you believe in. I wish this article had spoken a bit more about the voiceover industry in general, since it wasn't exactly clear to me which sector most of these people came from: whether they do commercials, movies, narrations, etc. It probably varies, but I'm curious.
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