Disney Tests Broadway Ticket Flexibility

NYTimes.com: "Beginning with performances this week the Broadway productions of “The Lion King” and “Mary Poppins” will allow ticket holders to exchange seats for other dates through March 10 for any reason, without penalty, as many times as needed. Disney Theatrical Productions announced its “worry-free winter 2011” exchange policy for the two musicals as an experiment to allow greater flexibility at the box office.