Variety: "In the traditional Broadway model, New York producers create Main Stem fare that eventually fans out to the rest of the country via road productions.
But these days, regional players are increasingly involved in creating and producing the Rialto fodder that will later play on their stages.
1 comment:
This seems like a logical and natural step for the business to take. Instead of waiting for the next Broadway hit to be written, produced, run in New York, and eventually sent out on tour, these road companies are taking the initiative and taking part in the initial production. It's all about vertical integration - the more these companies are involved in the project, the control they have over how much they profit. By helping create the next Broadway hit, they are basically guaranteeing themselves a steady stream of shows in their house.
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