Costume Design: Visually Supporting the Story and Characters

Below the Line: "“The actors are in the foreground, so the costumes are in the foreground,” comments costume designer, Jeffrey Kurland, Oscar-nominated for Bullets Over Broadway. Yet whereas a period or fantasy costume might pop off the screen due to the nature of the clothing and the spectacle of the films, the average viewer may not even notice contemporary costumes because they are so integrated into the experience of a film as a whole. If that is the case, how does one not only vote for costume design, but first recognize costume design that is award winning?