Saturday, November 29, 2008
Budgeting and the artistic product
Arts Marketing: "I had the pleasure of hearing Karen Hopkins speak at the National Arts Marketing Project Conference in Houston. During her speech, she said several things that caught my attention. Because the conference centered around how marketing and development departments could work together to maximize revenue, she outlined the revenue breakdown between earned vs. contributed sources"
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An interesting look at the difference between how for-profit and not-for-profit theatres operate. Unfortunately, not all non-profit groups are as willing to take risks as they should be. As part of their mission to the community, I think that these groups should strive to bring in new art, rather than relying on the tried-and-true standards. Some do, but many don't.
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