Variety: "When Disney tuner 'Beauty and the Beast' opened in Moscow in October, some legiters might have been inclined to think: Really? Russia?
After all, the expanding market of the moment is China, with plenty of talk along the Rialto about cross-cultural productions and growing the nation's performing arts infrastructure. (Broadway gets its first Chinese import, 'The Soul of Shaolin,' early next year.)
On the other hand, not much attention has been focused on Russki growth potential. But it's there -- or at least it could be."
1 comment:
I'm surprised that Variety feels that Russia is such a surprising market for Beauty and the Beast. It seems like Russia has pretty good American market penetration, and if audiences are familiar with the story, I can't see why it wouldn't be successful.
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