Carnegie Mellon University: "As summer blockbusters soar and Ebert and Roeper move on to new opportunities, some people may be wondering just how much of an effect a film critic has on box office sales. It turns out to be considerable, according to a recent study by Carnegie Mellon's Tepper School of Business.
Other studies have concentrated on the impact of critics as a group. Carnegie Mellon Professor of Marketing Peter Boatwright's study focused on how unique contributions of individual critics impacted box office sales."
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