"As I tend to do with most everything I enjoy, I went home and researched '[title of show].' I learned very quickly that '[tos]' is not just for theater geeks, it's also the show for anyone who grew up with a computer. The cast/creators blog on titleofshow.com, they Twitter, they have personal Facebook pages--and you can be friends with any one of them --group pages and a fan page. There has yet to be another show on Broadway that has harnessed the powers of the Internet quite like '[title of show].'"
6 comments:
I had heard of this show before but I had no idea it started out so small and with such high ambition. To see that this group was able to go from a musical festival all the way to a hit on Broadway is very inspirational.
The use of internet for promotion also isn't used to its fullish potential and [tos] is helping to get that message out as well.
I wish [title of show] a long and happy stay on Broadway and for other upcoming and current Broadway shows to use the full capacity of the internet with their advertising. Best of luck [tos]!!!
Most muscials and plays on Broadway these days do have such an impacting and impressive story about their route to Broadway. Most of the muscials that are based on previous works, mainly Disney and movies, are from the very start already ahead of independent works. This is not only because they have an endless financial funding, but one of the most important reasons is that they know they have a fan base already. But [tos] found a way to easily, artistically, and cheaply build a fan base who helped push the show all the way to Broadway.
I have always underestimated the full potential of Youtube.com as a major media source but apparently it is able to take its place next to television and other internet sites in terms of advertisement and promotional material.
I was just having a discussion with a friend about one of the most difficult parts about live theatre: its inability to be inclusive to audiences past a certain distance. It looks like [tos] has really upped the ante when it comes to taking their story/live performance to a wider group of people than any other broadway show. Their use of another medium really takes advantage of the new fad of "viral marketing" and I look forward to seeing how others take inspiration from this.
I think it's very interesting how [tos] has basically eliminated the 4th wall and reached out to its audience via the internet. Not only does it help the audience to feel like part of the story, but it is also a great marketing and publicity tool. By becoming "friends" with the creators of the show, [tos] becomes a part of the audience's everyday life. They are more likely to talk about the show more often because the show continues to influence them even after they have left the theatre. People who haven't seen the show will want to know what it's all about and buy tickets. This is a great idea, both from an audience and a business standpoint.
When I went to New York in August, [title of show] probably had the biggest marketing campaign going in the city (except for maybe Disney). They are desperately trying to find an audience on Broadway. They certainly do have a small, supportive fan base (in much the same way that Passing Strange did), but this certainly makes me feel that the ultimate fate of this show will be similar to Passing Strange. A 2009 Tony win will certainly help save the show, as In The Heights and Spring Awakening have remained successful largely based on their Tony wins. From what I've heard, it is quite a good show, so hopefully it will be able to find this niche.
I'm not clear why everyone is so shocked that the internet is powerful. What struck me in this article is how out of control information has gotten in our culture. Why people would want to twitter is beyond me, and the use of it for promotion puts me off. I've had enough of our generation's information overload and over stimulation
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