Saturday, September 29, 2007
Corporate events compete with bar mitzvahs in and out of the ballroom
Live Design: "Ten or 15 years ago, if you had some moving lights and some fog at a corporate event, that was awesome. “Nowadays clients are looking for something more,” says Brendan Gray, cofounder of New York-based Number Nine lighting and design consulting firm. “Lighting rigs and scenery have trickled down to weddings and bar mitzvahs, so you have to come to the table with a high-end environment. It has to be better than the last wedding you went to.”"
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8 comments:
This is a very interesting up-and-coming business to me. I can just see these popping up all over the country, with theatre majors at the helm. I love the non-traditional venues and jobs that theatre majors are so well suited for. It could be something of a risk, though. Super-crazy and technological weddings may be just a passing phase. In a few years, we may all be getting married in outdoor gazebos again. However, if it trends the other way, it could turn into quite the lucrative business.
I hope I'm not the only person who thinks that the extravagance of personal events are getting quite out of hand. As far as corporate events and such are concerned it's actually kind of fun. It shows a level of sophistication if lighting is used effectively in displays or events. So on the personal level, let's hope it subsides, but as far as in the corporate world - let's go crazy!
It’s not surprising that these events have started to demanded higher levels of finish. Take the equipment and techniques that are meant to be viewed from 30 plus feet away and put them right in front of your audience they are going to see the not so pretty truss and cable. This is an interesting niche corner of the industry. It seems there are going to be companies who pop up to make things like truss covers and sleeves and pretty cable cradles that look like design chooses. If the market is there the consumer has the power to steer our industry in whatever direction they are willing to pay for. The future of high product value events should be interesting.
I worked at a wedding hall back home, and its ridiculous the kind of things people will contract out for an event, corporate or celebratory. Bear in mind this is in a community that is on an economic downslide. I don't think that the people at the events realize the type of manpower, and I don't just mean the designers and planners but the workers, that go into these things.
With all of these events constantly going on, the popular rental companies must be doing quite well. These sorts of events are also great examples of how people constantly want to be entertained, no matter what the setting.
The need for these services is increasing and it is a good way to start your own business, for the smaller events. The only problem is that doing that will require large amounts of money and a lot of time. The corporate event environment is a great place for the large and sophisticated displays, but they should have some decency to them.
People just have too much money. That aside it is a job and it most likly pays really well for the amount of time that one needs to put inot it. It is a funny trend though, i mean art has become more entertainment and it seems that ceremonies are going that way as well. i feel like everyone is forgetting the messages behind these events and would rather be entertained. the question is, with art and entertainment at least, is there a balance where the technology actually helps to tell the story rather then just provide spectcle?
It seems a little ridiculous that these traditionally religious, cultural and family events are becoming spectacles of this nature. There is just no reason that your Bar Mitzvah needs a set and moving lights. The incorporation of theatrical and entertainment aspects into ceremonies and life events is a bastardization of artistic vision, and of religious ceremony. The clergy will shut down a school play but not this? Really now.
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