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Monday, April 13, 2026
Hendrick’s brings an immersive gin experience to NYC this April
www.timeout.com: If your ideal night out includes both a perfectly balanced cocktail and a slightly surreal fever dream, Hendrick’s has you covered. The famously eccentric booze brand is bringing a full-blown immersive theater experience to the West Village this month—and naturally, there will be gin. A lot of gin.
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I love when creative people do creative things. The idea of a gin tasting is already appealing to me. To make the gin tasting into a fun theatrical experience is even more appealing to me. I am really curious as to how exactly they are creating this experience. How many rooms does the space have? Do the actors follow you from room to room or do they have a zone they need to stay in? I like the idea of "curiosity and controlled chaos” in a tasting space. The photo of the outside of the space is gorgeous and I would love to see photos of the inside of it as well. I have never heard of Another Hendricks gin but will definitely be looking more into their brand because after the quick google search I made, they have so many different types of gin and I really enjoy their packaging.
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