Fast Company: We have a complicated relationship with creativity. Intuitively, we understand its value—the ability to produce new ideas and novel innovation. Instinctively, we know that it presents opportunities for marketplace advancements. When we think of some of the most revered organizations in modern times, like the Apples and Disneys of the world, we point to their creative contributions and their impact.
2 comments:
I really hate this mentality, that creativity is this sort of skill that you have to develop. That theres a process to art that makes you more creative if you approach it in this way instead. Like the whole beauty of what makes artists artists. Is the fact that it's not a process, and it's not forced. I think a lot of people have started taking there art careers a little too seriously in this regard. That theres some sort of need to have a system, or organized way of the "next project" To me whenever I make something I'm never considering the "next project" or how I can improve my creative flow for the next thing. This isn't a job, I'm not on some sort of assembly line, and it's this mentality that you have to follow this is exactly why people struggle to make pieces that are seriously enjoyable to make, and accurately represent that artists interests.
This article is interesting, and lays out systemic potential quite well, but neglects to outline a vague action plan to enact the change necessary to shift organizational structure and mindset accordingly. I absolutely support that organizations would stand to benefit from acknowledging that creativity isn’t limited to what we thoughtlessly nickname the ‘creative department’, including in a theatrical setting. Engineers, managers, and so on, need to be creative in their day to day just as well as the designers, directors, etc. The idea of creativity being subversion from the norm is applicable in what I know to be most cases, so I’ll buy into that. I think it’s actually particularly true in theatre, given most of our tools, infrastructure, and systems are not designed for theatre. It’s all about perspective- everyone comes from different contexts, and thus can bring something new and subversive, perhaps, to the table. I agree with the article in that it is absolutely the job of the organization’s leadership to encourage creativity in all facets and in all meanings of the word.
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