Supply Chain Magazine: OK Go have built a reputation for music videos that test the limits of what’s technically possible.
For the band’s latest single, Love, they teamed up with collaborative robots, known as cobots, to create their most complex video to date.
2 comments:
OK Go is one of my favorite bands because of all of their music videos and how much time and thought they put into them. My personal favorite is their “Needing/Getting” car music video. This music video is absolutely incredible. They go above and beyond with their choreography with the mirrors and the robots. It makes sense that they went with robots for this because the precision needed could be done by humans, but would take much much longer to practice and get perfect. The fact that they always do their videos in one take instead of editing it together means that everything has to be perfect which is difficult to do with humans. For their “Writings on the Wall” video that was mostly human run with some rigging it took them 60 takes to get the perfect one, whereas this one took 39 tries. This saves a decent amount of time and energy for the crew. Surprising to me, this video had more crew members working on it than their “Writings on the Walls” video. I would think that since they have the robots and don’t need as many people physically moving things that there would be less human crew members.
This is such an incredible use of robots as a tool alongside humans to create a piece of art. With the discussions around AI and art it is very easy to feel that robots have no place in making art. And while AI “art” is not real art, using robots to help complete a human's artistic vision is really interesting. The ability of robots to do such precise and exact movements makes them maybe a better choice if the artist wants to create an effect that requires that precision. While it is not the art I like to make, each artist is different and that doesn't make their work better or worse if they are using robots as a tool(except for AI, that is a hard no for me anywhere in the creative process). I personally often find the imprecision's of human art to be what makes it so beautiful I can understand an artistic vision that requires something different. That vision was definitely achieved and the music video is super interesting and definitely worth the watch, with or without reading the article.
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