www.hollywoodreporter.com: A federal judge has narrowed the scope of a lawsuit from a production company for Blade Runner 2049 accusing Tesla of feeding images from the movie into an artificial intelligence image generator to create unlicensed promotional materials and Warner Bros. Discovery of facilitating the partnership.
2 comments:
I find this really upsetting. I read the previous article explaining this lawsuit I believe last week and found it very troubling how Warner Bros and Tesla would so flippantly use images from Blade Runner through AI in order to create promotional materials since so much of the message from Blade Runner is warnings against technology and being greedy with the resources we have available, only for mega corporations who have more than enough money to hire a marketing team chose to use AI instead of artists. I also find it troubling that the judge dismissed any of the claims that Warner Bros and Tesla violated the trademark by using AI, but at least the judge is allowing some of the copyright claims to go through. I worry about this recent AI cases that are coming out and how the legislation will lead to standards on how to handle any cases like these.
This was an interesting read because in some regards, the people who are against the AI in this fight areIn the same business as the people who were fighting for the use of AI during the SAG-AFTRA/WGA strike. I hope that incidents like this serve to remind the people that protections against a I don't only help protect the individual, but it also helps protect the creative entities that all of those individual pieces help create. It was also interesting to see that there is some idea that Disney was cooperating even though the production company was not, and I admit that I've never thought about the different layers to that sort of organizational structure at that level, although it makes sense. I'm also just not sure why Disney would authorize this use, although I suppose there would be no real loss other than the association with Tesla from a Disney standpoint. it still seems like an odd choice to me, to be honest.
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