Sound & Video Contractor: Many organizations are now using live streaming to market, sell, support, evangelize, and in some cases, deliver their products or services. In this buyer’s guide, I’ll review the features offered by live streaming service providers in different categories, and factors to consider when choosing a service.
3 comments:
I guess I hadn’t really realized how much infrastructure and service already existed for live streaming pre-COVID – and this article lists quite a few services. I wonder how many theatre or live performance companies already had someone on staff that understands this kind of internet, audio-video lingo prior to this pandemic, how many had to have someone on their staff pivot and start to learn and figure out how to do this work, and how many hired someone new to help. I think this article could be a useful resource for someone that already understands a bit about streaming, but is trying to figure out a system for a larger project or corporation. As someone who does not understand any of that, the a lot of vocabulary used in this article went way over my head, but the quick summary of live streaming features at the beginning of the article was a nice introduction.
I feel like everything is being live streamed now which is good but kind of scary. It’s a bit weird to see how quickly everyone got so comfortable with just live streaming everything. For example, my brother graduated from college yesterday and we flew out to Charleston because we were supposed to go to the graduation ceremony as expected until we got an email before the graduation that said the ceremony would only be available to the students that no one else. So my parents and I watched my brother graduated on Facebook live and it was definitely weird to say the least. But it must’ve been even worse for the class that was actually graduated but honestly it’s better than nothing and the situation is what it is and there reason that we can’t really change that anytime soon and I’m glad we got to see him graduate either way. So i guess livestream kinda saved the day in this situation.
Do I occasionally feel like I am living in some strange Black Mirror universe where people no longer need to leave their homes? Yes, and that is because things like streaming platforms are becoming more and more important to vet and budget for a production during a global pandemic. I have never in my life been so aware of bandwidth and user controls in streaming platforms. While live streaming is not new for the COVID-19 world we are living in, we are seeing drastic innovations in live event streaming particularly when a live event has a virtual audience. Additionally, I think this focus on streaming is making events a lot more accessible for people because now geographic limitations are pretty much avoidable with the click of a link. I have said before that all of this is ideally temporary while we crack down on the pandemic, there are some ideas that I would like to see continue in a post-COVID-19 world, and mass live streaming is one of those things I would like to continue to have the option to participate in.
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