CMU School of Drama


Thursday, October 08, 2020

Live Event Producers and their Insurance Providers Must Adapt to New COVID-19 Landscape

LiveDesignOnline: It’s undeniable. COVID-19 has taken an unprecedented toll on the live events industry. A sector that at one time was growing exponentially was put on hold in an instant. But this isn’t the end for live events, not by a longshot. Until some sense of normalcy returns, every single person looking to stage a live event, experienced or otherwise, must creatively adapt — with their insurance agents following suit.

2 comments:

Chris Chase said...

I feel that this article has a little bit of substance at a lot bit of fluff. Sure, the theater industry has always had struggles. Citing issues like economic collapse or 911, these were certainly issues that threaten the industry but they are not exactly what we are dealing with now. Of course at those times the movie industry was fairly successful still. People were able to go to the theaters and see film. Right now that is not the case.

I do appreciate the ingenuity of staging socially distant outdoor concerts and using their connections with their insurance agency was a smart decision. I don’t think you necessarily need the input from an insurance agency to help you come up with ideas like that. In reality though you really should be consulting them anytime you feel he might be putting patrons in a situation that may be unsafe. At the very least this would mean that in the event someone, or several people, got sick then at least you knew that your insurance company signed off on it.

Nicolaus Carlson said...

I agree with Chris Chase. This article has some good info in it but a lot of it is something else. I really liked the focus of the article being on the fact that insurance providers can help you through this. It often feels like they are just there as a net or overarching entity that exists. This article really points them out as being a resource. The downside is that they are a resource to themselves as they will help you to aid in getting themselves to sign off on being your carrier, which is a little odd. The article should have focused on the fact that they are a valuable resource almost as if you already have a carrier who provides you with insurance. The usefulness they have would also have been nice to have noted such that we understand where to start or what to ask and who to go to. The hardest part is usually finding out where in the company you need to reach out to in order to access the appropriate information/resources.