AMT Lab @ CMU: The following study is part of an Arts in the Age of Covid research team project. This study is compiled from the research conducted and summaries articulated by Clara Perez Alfaro and is being published as a three-part series. The first introduces the similarities and potential opportunities that arts organizations, particularly performing arts institutions, can find by studying how the sports industry is adapting post-Covid-19. The second and third focus on two specific cases: La Liga and the NBA.
3 comments:
Alright first off I think the fact that sports have been prioritized in the pandemic displays where the countries resources and values are on a large scale. Also the use of the phrase "as life with the fear of the pandemic settles down" is a very mild way of saying that people are caring less about the pandemic, but is distinctly different from saying that the pandemic is being handled in a way which is allowing us to safely phase back into what was considered normal because we all know that isn't true. Also what I feel this article fails to recognize a common resource difference in funding for sports and arts organizations (acknowledging that this isn't always the case) but there are reasons why sports have largely been capable of keeping up with technology advances better than most arts organizations. Also I think (can't be sure because I'm not particularly well-versed in the subject matter on the sports end) that the logistics of streaming and recording for games are much different the artistic performances due to things like copyright and numbers of performances. I don't think there is anything here that arts organizations haven't thought about but the logistics are just less manageable in the arts realm.
As an avid sports fan and member of the arts community I’m simply confused by this article. I find it hard to see the similarities and the relevance of the pandemic in this article. The article spends a lot of time talking about the importance of technology and connecting with audiences in a similar way that sports organizations do but I think this had been going on in both worlds for some time now. One can certainly see this when looking at the success of different sports leagues ability to adapt technology. For instance the growth of the NBA compared to the decline of MLB is directly related to their use of technology and the interactions between players and fans. As Lauren said I don’t think there isn’t anything in this article that Arts organizations haven’t tried but Sports teams and leagues simply have greater resources to try and even develop methods for themselves. Simply look at the fact that every major US sports league has some form of Cable Network of their own. The resources and the ability to reach out is simply greater and not something that I think is scalable for most arts organizations and I don’t think any of it has to do with the pandemic this has been going on for a long time before it and will be going on for a long time after.
The only thing this article really reminded me of is how we have prioritized the return to sports over the return to arts. Similar to Mattox’s sentiment, I am a sports fan and, in the arts industry, yet the parallels between these two forms of entertainment are very different. Streaming in sports has been something that has been long standing for time, with TV streaming and pay per view games/ sports events being a long-standing way of people enjoying sports. I think that virtual spaces can be created and enhanced to help remediate the sports fan’s experience of their preferred sport, but I don’t know if that can be replicated in the same way for arts industry. To me, the enjoyment of sporting events comes along with talking about the game, laughing, and celebrating that victory or accepting that defeat- which can be replicated (to an extent) using virtual platforms. The enjoyment of theatre is being able to exist in a space with other people while you watch a performance comes from the closeness that you are to others and the audience when you are engaging with art, and that can’t be replicated in the same way. I don’t foresee any Fantasy Broadway Casts popping up in the same way that Fantasy Football Leagues exist.
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