Rolling Stone: As Covid-19 has befogged any realistic timetable for the return of live music, English singer-songwriter Jacob Collier is trying something new while he prepares for his yet to-be-dated 91-show tour. Rather than announce new dates and ticket sales and hope touring can resume in a given time slot, Collier will employ a reservation system through a partnership with ticket reseller Lyte that guarantees fans spots at a show once the date is officially announced.
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To start, I can see this company becoming a big competitor to Ticketmaster, which has faced a large amount of criticism due to it's ticket policies regarding canceled shows and refunds. It is nice to see that this company is also using this data for future show size predictions, which the article says can lead to new shows. I do find it interesting that this concept of reservations without pay and then using these numbers to predict future show places and sizes is something that seems to be a concept that stems from the shut down of live shows, and the application of this in other fields of live shows besides concerts. My biggest concern is how this would be affected by scalpers and resellers. Is there any sort of verification that the person reserving these spots, or will it become another breeding ground for overpriced tickets? Also, I think it's interesting that it's an artist somewhat leading the charge on this system, and if that being a leading factor will create change to ticket buy systems.
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