Smell of the Greasepaint, the Funds of the Crowd

NYTimes.com: As an up-and-coming theater producer, Jamie Hendry didn’t have many investors when he started raising money for a musical based on the children’s novel “The Wind in the Willows.”
What his show did have was a famous title and a celebrity script writer, Julian Fellowes, the creator of “Downton Abbey.” And their publicity value came in handy given how Mr. Hendry was trying to raise money for the show here: by appealing to the masses.