Friday, August 22, 2014
Why you might have a harder time marketing your musical today than yesterday.
The Producer's Perspective: I read an interesting blog and an even more interesting book recently about how to introduce a new product to the marketplace. Now, granted, these publications were talking about the traditional business world, so their definitions of “products” were things like new cell phones, women’s sportswear, and soft drinks.
Me being me, I couldn’t help but wonder if their arguments could be extrapolated to musicals.
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2 comments:
Personally, I feel that the source for all of this comes from two things: originality and money. With so many fantastic creative ideas out there, and so many of them have been put to use this creates the question of is anything original? When i talk to my non-drama friends about what shows they are interested in it is always those that either have a a star (for example Lea Michelle in Spring Awakening) or are based off a movie (Newsies). These productions have such a high budget that than can afford these stars or movie rights, and then are able to use them for marketing purposes. Who knows how this is going to evolve in the future.
I appreciate the way this article compares Coca-Cola sales and competitors to that of high selling Broadway shows and their competitors. It's almost comical the way he makes this all so simple. Broadway is definitely more of a business world than many people give it credit for and it was great to see the comparison being made with Coca-Cola.
It's also sort of sad to think about many great works that won't sell for decades because they have to compete with already successful shows such as The Lion King or Wicked. I'm not sure there is much that can prevent that just like there isn't much to prevent newer cola companies from failing but I am excited to see the next major successful musical on Broadway.
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