WSJ: This town of 9,400 people in Amish country tells the story of the modern concert industry.
In 1968, when Frankie Valli and his group rolled in for a show, two young brothers who did sound for local dances turned the Four Seasons into one of the first music acts to tour with its own speaker system. The brothers built a reputation on the road, but they never moved out of Lititz. Their company became an anchor for a cluster of businesses that now supply the sound and spectacle for many of the world's biggest acts.
2 comments:
What a well written article! I have had the privilege of visiting Lititz multiple times, and it is exactly how they describe it.
As demonstrated in the article, what makes Lititz such an amazing town for innovation is that it is so removed from the world. There, inventors and innovators can meet and create new spectacles without influence and distractions from major cities.
The mentality that Clair and Tait have is probably the best for inducing never-before-seen things. I remember Adam Davis telling us last year when he visited that the employees at Tait can range from PHD holders to guys that never made it past high school. Each person brings something unique to the table that no one else may have thought of.
And it keeps the small details in mind when creating large projects, as can be seen in the effort taking to ensure consistent WiFi in the new rehearsal arena.
I usually shy away from reading the longer articles posted on the green page, just because I usually do all my comments in one sitting or because I'm feeling lazy, but I found that this article was really interesting and I enjoyed reading it. The history of rock and roll in the middle of Amish country is really cool, and I like how basic everything was when it started out, with two brothers doing sound for dances. Every once in awhile I go to Tait's website to see their portfolio and to see what awesome projects they're working on, and I find i incredible to see how they're using technology and always raising the bar. It's also really neat how isolated the area is, and the anecdote aboutBruce Springsteen. I used to go to a small, isolated town in Canada in the winter, and years ago there used to be a recording studio where many incredible artists would come because of how isolated it was and because all of the townspeople of Morin Heights pretended it didn't exist. The rehearsal space that's being built in Lititz is a great idea, and I'm excited to see what Tait and Clair do next.
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