Wednesday, August 27, 2014
The Secret to Creating a Great Company Culture
PowerTips | Remodelers Advantage: On this week’s episode, Victoria gives you tips you can use to help ensure you have a fantastic company culture. And if you’re thinking, “why should I worry about that?” consider this: A great culture drives happy employees. Happy employees turn customers into raving fans. And raving fans, my friend, drive referrals.
Subscribe to:
Post Comments (Atom)
2 comments:
While this was an entertaining video, I do not know how much of what was actually discussed was actually a "secret." In this day and age, it is widely known that the companies that are attracting young people (i.e. Google, Youtube, Dropbox, LinkedIn, Facebook) have great company cultures. What makes these companies' cultures great is the "fun" aspect that was brought up in the video. Just recently, I was talking with a friend who is in the final rounds of interviews at Dropbox and LinkedIn. I asked my friend if she had to choose between the two, which company she would accept an offer from. Her answer did not have to do with her salary or job duties. Instead she answered, "Well, Dropbox has a daily afternoon Cookie Truck." It is things like daily afternoon Cookie Trucks that boost morale and make for happy employees. In the theatre, as a manager, it is important to keep this concept in mind. While we may not have the resources to provide daily cookie trucks, perhaps we can do other things that will make for happier employees and more successful productions.
The true "secret" to creating a great company culture is happy employees. That's not saying, coddle your employees, but stimulate them, challenge them, and create an environment that promotes them in a positive way. I think a great example of this is the Market Basket debacle. For those who don't live in New England, Market Basket is a family-owned grocery store chain spanning many states. Recently, one member of the board of directors booted his own cousin off the executive council. Now, many employees may not have known someone that was this high up in the food chain, but the man who was kicked out (Arthur Demoulas) was a man of the people. This change affected everyone from produce truck drivers and box boys. As a result, the stores were desolate and a majority of workers went on strike and/or quit their jobs. This shows how upper management has a direct relationship with the employees and how they can affect them fully. In conclusion, Arthur Demoulas created an excellent company culture within Market Basket and destroying that can have large negative effects on your workforce.
Post a Comment