⚙ Co.Labs ⚙ code + community: Imagining the future can be tricky, but one thing’s awesomely clear about the future of concert-going: It won’t include paying a “convenience” charge to print your own ticket at home.
More and more, seeing your favorite band play live revolves around your mobile phone. Now Ticketfly, a venue and promoter ticketing platform, is announcing the acquisition of WillCall, a point-of-sale platform and consumer app that aims to define the new concert experience.
5 comments:
I would definitely not consider myself to be the concert going type, but I can definitely see the use of smartphone technology becoming the next big thing when attending concerts. People hate being held responsible for holding onto physical tickets when attending a concert, so have tickets all be digital is a much easier and quicker solution. I love how concert goers in the future can get as wasted as they want and not have to worry about paying their bill, instead their smartphone can automatically charge them as they leave the venue. This is also a great platform for audience members to connect and get downloadable bonus features for attending concerts, such as music videos, swag, or various other products. This is definitely the future of concerts and perhaps movies and theatre as well.
As someone who regularly attends concerts I can see how this can clean up the process of buying your ticket to going to the concert and buying things. In my short 18 year lifespan I have been to around 10 big name concerts as an audience member and can relate to this article in the sense that companies like Ticketmaster and Live Nation while offering some great sales and concert opportunities they can also get confusing and exploit the fans in possibly unintentional ways. Also as someone who likes to buy merchandise at the concerts that I go to I completely understand the idea of a tab that accounts for all of your purchases throughout the night and then automatically pays for it at the end of the night. Lines at live events tend to be long and cutting out the "checkout" portion of the process can expedite the process and allow for fans to enjoy the concert more. This being said I also think that this auto-checkout feature can cause people to spend more money that they may not have spent in a traditional checkout method. Overall I think that this can be a very good idea if given time to develop.
All of the data that is able to be pushed to your phone simply based on where you are and what you’re around is something that is already incredible to me. I’m so interested in how much this will develop into other ideas and what those ideas may be. One day maybe we’ll see a show where the audience plays the live music from their phones all together throughout the show. Not saying this would be a great idea, but I’m sure every thirteen year old teenager would love to say that they played along with One Direction on their iPhone during an actual concert. It’s already going into audience interactivity with Coldplay’s shows. They hand out wristbands that add to the light show. Maybe one day these wristbands will be more in tune with each individual member of the audience. I just really hope it doesn’t get too creepy, this might be a turn off from the live show situation.
I've been waiting for concerts to take advantage of mobile phones and the incredible technology people carry every day. And like Abagail said I've been wanting to see more done with the lighting with audience members similar to Coldplay. However, I thought it would be amazing if there was an app that people got at the beginning if the concert where you in out your seat number and then the phone could become a part of a massive screen across the entire audience. Going into the technicalities if it all, it would be extremely difficult to output that much data, but if it were possible in some way, it would create an amazing concert experience.
I like the idea of using phones to simplify the ticketing process at concerts as well as the buying of merch and snacks. I find it to be kind of cumbersome to take my wallet to concerts and other live events, because of the amount of people packed into little bits of space. If the system was well tested I think it could be great in that respect. I am concerned however, about how much phone use would spill over into the actual concert experience. I think even now the ability to use phones and cameras at concerts puts a barrier between people and what is happening in the moment, I wouldn’t want that to be exacerbated anymore than it already is.
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