www.forbes.com: As colleges and universities face an increasingly tech-savvy applicant pool, many recruiters are seeking out novel ways to speak the new generation’s language. The launch of the Common Application in 1975 – and later online version in 1998 – was one of the most expansive attempts schools made toward revolutionizing the college admissions process. Originally 15 schools participated and last year it processed more than 3 million applications for its over 500 member colleges and universities. Now many institutions are beginning to embrace technology on their own as a marketing tool to attract potential applicants.
3 comments:
College recruiting has become a very large thing. Big universities will have entire departments of their admissions staff dedicated to just recruiting students to apply. Now in the digital age many schools even had departments within their recruitment department whose only job is to recruit students digitally. Personally I find the entire concept of college recruiting to be absolutely appalling. Why spend so much time and money trying to get me to apply to your school just so you can possibly and sometimes even more likely deny me admission. It’s just morally wrong. It is the famous tease of higher education. Because of this I think that these new digital advances in college recruiting and college touring are unnecessary and ridiculous. It is a very large waist of resources to be investing in these new technologies so students can “realistically tour” college campuses that in many cases they will not even be accepted to or not attend. I guess I do not really care if colleges waist there money on this useless attempt to recruit applicants but I know that I will not be roped into any of these high-tech recruiting schemes.
I think it is great that colleges are doing a lot online and trying to get out to the new generation. I am old school and I would rather write everything out and make sure I have everything done and right before I sent everything. I know this is environment friendly but I think there are still some things that should never change and applying or getting excepted to college is one of them. I think colleges should go a little high tech but I think with computers and do things off of them like homework or reading something that you miss something while do it. I have to agree by using social network to get the word out is a wonderful idea because now a days everyone has a cellphone or some type of social media account. Sometimes though even with colleges this can be a disaster. The only reason I say this because by writing something and someone reading it could be taken wrong and the college’s reputation could be destroyed.
Lyla Bartman
I sometimes wonder who is more desperate, students trying to get into college or colleges trying to get students. I agree that it is time colleges start sending paper mail, but bombarding students with emails is not the way to go, and texts or Snapchats would be even worse.
Colleges need to put more effort into which students they send information to. I’m entering my Junior year of high school, and I have gotten an absurd number of emails from colleges. All I typically look at of these emails is the name of the school and the subject line. Unless colleges target students who already have interest in their school or seem to be an exceptionally good fit, I think they are wasting their time and money. Getting texts from colleges would just be annoying, and Snapchat will make a college seem unprofessional, not cool.
Similarly, this virtual college tour seems cool, but there are not very many students who determine where they want to apply based on campus aesthetics. Giving a realistic idea of classes or a day in the life of a student would be a better way to give prospective students the feel of a school.
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