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Thursday, July 03, 2014
Graphic Designer Scott Stowell: Why You Should Take On Projects You Don't Know How To Do
Co.Design | business + design: Scott Stowell is creative director of Open, a New York independent design studio responsible for The Nation's 9/11 cover as well as other print, web, and graphics projects. Below, Stowell reveals his approach to taking on projects and how he has cultivated a studio that relies on risk. "We like to do projects that we don't know how to do," he says. It's part of his life motto: "No one has any idea what they're doing. We're all just figuring it out."
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I really identify with Mr. Stowell. The summer of my freshman year of high school a Technical Director I knew informed me of a company needing a lighting designer for the rest of the summer and how he thought would be perfect. So I went there, toured at everything, knew from the moment I was in way over my head. But when the companies owner asked me point blank if I would take the job I said yes. From then on it was just this tedious process of trial and error, and finding the most cost and time effective way to get what was in my head on to the stage. No class I have taken has given me more knowledge than that first summer, and I have now been with them for almost three years.
I think the whole point of his video is to sanction in on the fact that you learn from doing what you haven’t done before. So when someone trust you enough to do something and you don’t know how to do it you take the job anyway. If you are willing to put in the work you will be successful, and you will be better at your process because of it.
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