Music News | Rolling Stone: With Taylor Swift leading the way, grossing more than $110 million for her North American tour, the concert business appears to have fully recovered from its summer struggles of three years ago. Overall ticket revenues have jumped from $1.7 billion in 2000 to $5.1 billion last year, according to Pollstar's newly released end-of-2013 data.
5 comments:
Wow, I've been to a few concerts and some have been so much cheaper then the others. I've noticed when I go to shows with general admission the prices are cheaper closer to about $40 but when I went to Taylor Swifts concert two summers ago it was about $120. It's incredible to think the bands that only charge about $40 can make almost as much as the bands that charge $120. It seems as though if one band can put it at a lower price and still make money why can't other bands? If the prices are too high people won't want to go to the show and spend that much so lowering the prices would end up increasing sales.
I wonder if the tours that charge less have higher attendances and perform in larger venues. Or, it may be that the country tours that charge less spend less on their shows and don't have the same technical intricacy and costs as the larger pop shows. It seems when all the tours charged more and people could afford less, there was smaller attendance. Theatre groups should take note and understand how this could apply to their sales.
Good for Taylor Swift. As someone who wants to go into concert lighting design, I find it really reassuring that the industry is headed in a positive direction. Taylor Swift is known for producing shows with a high theatrical value, her designers have done an amazing job at turning a live performance into one cohesive show. Everyone likes the idea of low cost tickets, but quite honestly there are many concerts that simply are worth the 120$. Today's audiences demand more and more spectacle with each years tour bigger and better then the last which gets expensive fast. Tours are slowly becoming much more theatrical and refined and in my humble opinion thats worth a steep ticket price, just like the Book or Mormon.
I wish I could say I was shocked at the cost of all these concerts, however the pure scale of size of these productions must mean that the transportation and shipping costs are through the roof. I personally don't tend to go to these large scale concerts, instead I go to smaller, much cheaper concerts, but the few large concerts I have seen were definitely a show worth seeing for purely the technical aspects. Its also good to see that Taylor Swift came out on top. T-Swift Nation Forever <3
As someone interested in going into tour sound, specifically Front-of-House Engineering, higher ticket prices may mean higher salary which is good for me, YAY! But as an avid concert goer I think that it is ridiculous how high ticket prices are getting. Looking at this article it is clear that prices don't need to be ridiculously expensive in order to bring in high revenue, if the artist is good they'll bring in a large revenue. When did the music business go from entertaining people to just trying to make money. The most expensive ticket that I've ever bought was to Roger Waters The Wall Live tour. It was about $200 for the nosebleeds at Yankee Stadium. This is the only concert I've ever seen that deserves to be worth the price it was.
Post a Comment