c2meworld.com: Ricardo Rivera hopes that attendees at this year’s Sundance Film Festival will be transfixed by the elaborate artistic display projected onto the façade of Park City’s Egyptian Theater. The work, called The Projectionist, devised via Rivera’s Philadelphia-based company KLIP Collective, makes use of the projection mapping process he pioneered that brings new life to vintage structures. KLIP Collective showed a projection mapping project at Sundance last year, the bizarre piece What’s He Building in There?, though at a more remote Park City location. This year the KLIP team is also responsible for the short intro that rolls before every screening at Sundance, which takes place January 16-26 in Park City, Utah.
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As a visual artist interested in building immersive installations, projection mapping is a very exciting tool. I understand the more commercial projects such as large-scale concerts and product advertising push development of the technology, but often (not always) these are lacking in content.
Based on the still images of the Egyptian Theater from the Pixel Mapping article, I am not intrigued. However, Ricardo Rivera’s What’s He Building In There? (mentioned in the article) is more up my alley. You can see it here: http://klip.tv/project/sundance-whats-he-building-there
While over the top use of the technology is not how I am personally intrigued to utilize the form, one of my favorite examples of projection mapping remains The 600 Years piece projected onto the Prague clock tower from 2010, viewable here: http://vimeo.com/15749093
A more subtle use of “video projection on architecture” is Pablo Valubuena’s Para-Site that was on view at The Mattress Factory from October 2011 to May 2012. I saw this piece in person, and feel the intimacy of the space added a surreal quality to the experience. Viewable on the artist’s website here: http://www.pablovalbuena.com/selectedwork/para-site/
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