Friday, March 15, 2013
10 Questions for a Broadway Pro: Treasures from a Box Office Treasurer.
The Producer's Perspective: I remember when I was just starting out in the biz and thought I knew everything about sales.
And then I met a box office treasurer and realized I didn’t know nuthin’.
Why sure, I had studied sales funnels and The 4 Ps of Marketing
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, I was like an Army Colonel who knew every tactic known to the modern warrior . . . but had never been to the front lines.
And that’s where the real education is.
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What I liked a lot about this post was it really brought back the essence of being a "people person" to someone involved in theatre. A lot of times, those involved in theatre may be stuck up or have a feeling of superiority because of how long they've been in the business or what experience they have. I feel that a lot of people need to step back and realize that the best way to go about life is to just do things to benefit others while benefiting yourself. Being nice to everyone allows for your business to be more appealing. In theatre, having someone come off as rude or snobbish can turn someone away from seeing your show or your company in general. I feel that this is the biggest thing to take away from this article; be nice and receive kindness.
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