Chicago Shakespeare Theater uses rich media messaging to build mobile database

Mobile Marketer - Messaging: Chicago Shakespeare Theater used rich media messaging to engage opted in audience members with a campaign that helped bring a famous painting to life and drive awareness for an upcoming performance. The theater group used rich media messaging to send opted-in audience members exclusive video content on their mobile devices that could be shared on Twitter and Facebook, driving viral awareness of an upcoming production. More than 14 percent of opted-in users shared the rich content they received on their Facebook page while more than 17 percent agreed to receive future updates from Chicago Shakespeare Theater.