Bright Idea: A Universal Gift Card for Arts & Culture

artsjournal.com: I’d like to buy you the gift of an arts & cultural experience. Problem is, I don’t know if you’d prefer discovering the edgy theatre company, the symphony orchestra or a day at the art museum. True, many arts & cultural organizations offer their own gift cards, but why should I have to lock you in to just one organization’s offerings? Why can’t I purchase a gift card that can be used at any of your city’s arts & cultural attractions?