CMU School of Drama


Tuesday, March 20, 2012

Visual Dream Team Wins At Super Bowl

Briefingroom on LiveDesignOnline: The team of LMG, Inc. and DWP Live is pleased to announce their recent collaboration to provide the stunning video display that more than 114 million Americans watched as Madonna performed at the Bridgestone Super Bowl Halftime show. Bruce Rodgers of Tribe, the Half Time Show set designer, engaged LMG with some unique opportunities for the visual assault. LMG, Inc., a national provider of video, audio, and lighting technology, supported the highly anticipated performance with lightweight LED customized for the main stage, and partnered with live event production company, DWP Live, to accomplish the large scale projection mapping of the field surface in front of the stage. Tennessee-based DWP Live, founded by industry veteran Danny Whetstone, installed the projectors that made the playing field of Lucas Oil Stadium in Indianapolis a virtual kaleidoscope for Madonna’s performance.

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