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Saturday, March 17, 2012
Hippotizer Serves Super Bowl XLVI
LiveDesignOnline: More than 123 million people tuned in to watch the display integration and amazing 3D effects accomplished using Hippotizer’s UberPan and VideoMapper software components at this year’s Bridgestone Halftime Show. Well . . . they may have actually remained tuned in to watch a spectacular show featuring Madonna and a supporting cast of over 200, but minutes into the performance they were also more than likely mesmerized by the stunning multimedia show created by designers Bruce Rodgers of Tribe and Michael Laprise of Cirque du Soleil, with lighting design by Al Gurdon.
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A really powerful part of most standard media servers these days seems to be huge separation between content and output, which is admirable for the workflow and for the end product. Here the team that created content didn't need to think about how to technically get it onto ground, but rather as the ground as a display service. The people with the projectors were able to make all outputs blend together without regard for content.
The implications of this become powerful when the projection surface changes independently of the content, like the wall being built in Roger Water's The Wall or the moving projection surfaces in Cirque Du Soleil's IRIS.
It's amazing to see what can be done with live media now and how much computer processing can aid in the process. The sheer power that the Hippotizer possesses to deliver that content onstage is incredible. I am curious to know what the specs on that media server are. TMB's website is a bit secretive about the actual computer components inside of the Hippotizer HD. It is also incredible to hear about how quickly the stage setup was accomplished using so many stage hands.
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