Sunday, November 16, 2008
Starbucks Conference Serves as AV Showcase
PLSN: "Starbucks may have announced plans earlier this year to close about 600 of its locations, or about 5 percent of all U.S. stores, between July 2008 and March 2009, but the company went full steam ahead with a reported $3 million investment in its recent Leadership Conference, which drew more than 10,000 of its management team members to New Orleans to experience a show staged by Seattle-based production company Touch and AV Concepts, Tempe, Ariz."
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2 comments:
it is good to see that there will be work for many people in the staging of this convention in new orleans. however, since when does a coffee shop chain need a convention? They sell coffee. How is a technologically advanced spectacle gonna sell more frappucinnos?
It's kinda funny, I'm writing this in a Starbucks. The company has long been known for helping the world out. From cups made from 10% post consumers products, to only selling water that supports water conservation and third world countries. The conference raised allot of money for these causes. I can tell you also that the conferences my dad goes to for call manufacturers act as training, social networking, product introductions, and state of the industry addresses.
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