Thursday, March 07, 2013
Steel Wool on Fire: DIY Video Effects from the Pros
MAKE: Eli Stonberg and Jeff Greco are Fourclops, an interactive video directorial team. Their video for Au Revoir Simone’s “Knight of Wands” was nominated for “Most Innovative Music Video” in MTV’s O Music Awards. Their work has been featured on the Creators Project, the Los Angeles Times, ESPN TV, and Mashable, and their clients include Coca Cola, Blu Dot, Smirnoff, Passion Pit, and Tune Yards. While they’ve got an impressive body of work, it’s inspiring to know that some of their special effects were created using everyday household ingredients like milk, food coloring, water, and steel wool. The special effects are really kids’ chemistry experiments that anyone can do.
Subscribe to:
Post Comments (Atom)
1 comment:
Huh, this is so interesting to me that something as unprofessional and DYI as all those experiments/effects could become so successful. I never would have guessed that they were not computer generated, but I think part of it is that they were able to disguise so well, with editing i presume, the fact that they were just simple effects. I wonder if this saves time in the long run not having to create those effects on a computer or does it take longer since you have to actually do the experiment and then go back and edit it. It seems like the experiment route would at least be somewhat more expensive since you also have to pay a little for materials. Also you have to take into account the time for figuring out exactly how to best film the effects so that you can more easily edit them and layer them over the film of the girl singing.
Post a Comment