Tweeting Mahler, Graham and Stoppard?

MARKETING THE ARTS TO DEATH: I once did marketing for an old vaudeville theatre-turned performing arts center that had amazing acoustics. One day I was walking past the telemarketing room where I overheard a young salesperson saying, “The acoustics in this theatre are so good that it’s like listening to a really well-produced CD with a great set of headphones.” I thought of this yesterday when I read a story about tweeting during orchestral concerts in Pacific Standard Magazine (via Artsjournal.com). According to writer Tom Jacobs, a young Alabama journalist was recently asked to tweet from his seat at a symphony orchestra performance and afterward said, “The exercise helped transform me into more of an active listener, a true observer instead of merely an audience member.”