Fast Company: “I wish someone had told me how important my sixth-grade science class was going to be in leadership," says Scott Roen, VP of Digital Marketing and Innovation at American Express. Sixth grade was when he learned about the scientific method and how to develop and test a hypothesis. Roen believes hypothesis testing is critical to innovation because, “by definition, innovation is new, it hasn’t been done before, and the outcomes are unknown. The key is to test your hypothesis and get your learning as quickly and efficiently as possible.
Wednesday, April 04, 2012
Everything You Need To Know About Innovation You Learned In Grade School
Fast Company: “I wish someone had told me how important my sixth-grade science class was going to be in leadership," says Scott Roen, VP of Digital Marketing and Innovation at American Express. Sixth grade was when he learned about the scientific method and how to develop and test a hypothesis. Roen believes hypothesis testing is critical to innovation because, “by definition, innovation is new, it hasn’t been done before, and the outcomes are unknown. The key is to test your hypothesis and get your learning as quickly and efficiently as possible.
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