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Friday, September 27, 2024
Glidden Paint by PPG Picks Purple Basil as Its 2025 Color of the Year
Builder Magazine: Continuing the jewel tone color trend for the coming year, PPG announced the Glidden Paint by PPG 2025 Color of the Year is Purple Basil.
The color choice aims to empower consumers to unapologetically paint with colors that speak to them.
I've always been interested in the fact that we have things like color of the year and the fact that different companies will come up with their own. So really there isn't one color of the year, there is many colors but each company thinks their choice is IT. I'd love to know what actual research goes in to picking a color of the year. Do they look at sales of paint colors over the years and their trends? Do they look at clothing sales? Clothing and fashion have their own predictions for the year, so if there any correlation? The color is very pretty, a dark purple that feels very winter to me. I definitely think it could have it's moment if someone really commits to it. But I also wonder if anyone looks to these articles and colors of the year, chooses them for their upcoming renovation, and then 6 months later regrets the decision. Especially when the seasons turn to spring and summer and the darker colors feel too brooding and like winter. There's definitely something to be said about this kind of trend, but I wonder if anyone really makes their decisions based on them.
I like the purple basil color! Every year I think it’s a little funny that there are “color of the year” picks, but I also am someone who loves looking at paint chips and paint colors when starting a project (or just in general) and it’s fun to see what colors are “big” in a certain year; I don’t really understand how whoever picks the color of the year does it, but I think it’s interesting and fun that there are people whose job is to pick a color of the year. I think its mostly a branding thing – people who are good at marketing likely are able to look at the trends of people's purchasing and the trends of colors that people are wearing and painting with and then make educated guesses on what colors will be popular. I think it’s interesting that the purple specifically aims to “empower consumers to unapologetically paint with colors that speak to them” – I don’t really understand why this color specifically does that but I am here for it!
PPG’s mission here is one I admire a lot, it has been a long time joking about landlord white and the lack of personality in modern building and decoration, so I am glad that there is a push to turn to more vibrant personality choice colors. I do like how they chose this specific color to introduce the idea to people who may be hesitant to pick a more vibrant color, as purple basil is a striking color but still sort of subtle in its strength. I feel like having this color of the year will help a lot of people discover more about color choices that they enjoy seeing with their own place rather than needing to think about what other people will think of a house they are not living in. As well as hopefully bring up the idea that people who are looking for a house aren't looking for blank white walls, but instead a place that has color and feeling.
3 comments:
I've always been interested in the fact that we have things like color of the year and the fact that different companies will come up with their own. So really there isn't one color of the year, there is many colors but each company thinks their choice is IT. I'd love to know what actual research goes in to picking a color of the year. Do they look at sales of paint colors over the years and their trends? Do they look at clothing sales? Clothing and fashion have their own predictions for the year, so if there any correlation? The color is very pretty, a dark purple that feels very winter to me. I definitely think it could have it's moment if someone really commits to it. But I also wonder if anyone looks to these articles and colors of the year, chooses them for their upcoming renovation, and then 6 months later regrets the decision. Especially when the seasons turn to spring and summer and the darker colors feel too brooding and like winter. There's definitely something to be said about this kind of trend, but I wonder if anyone really makes their decisions based on them.
I like the purple basil color! Every year I think it’s a little funny that there are “color of the year” picks, but I also am someone who loves looking at paint chips and paint colors when starting a project (or just in general) and it’s fun to see what colors are “big” in a certain year; I don’t really understand how whoever picks the color of the year does it, but I think it’s interesting and fun that there are people whose job is to pick a color of the year. I think its mostly a branding thing – people who are good at marketing likely are able to look at the trends of people's purchasing and the trends of colors that people are wearing and painting with and then make educated guesses on what colors will be popular. I think it’s interesting that the purple specifically aims to “empower consumers to unapologetically paint with colors that speak to them” – I don’t really understand why this color specifically does that but I am here for it!
PPG’s mission here is one I admire a lot, it has been a long time joking about landlord white and the lack of personality in modern building and decoration, so I am glad that there is a push to turn to more vibrant personality choice colors. I do like how they chose this specific color to introduce the idea to people who may be hesitant to pick a more vibrant color, as purple basil is a striking color but still sort of subtle in its strength. I feel like having this color of the year will help a lot of people discover more about color choices that they enjoy seeing with their own place rather than needing to think about what other people will think of a house they are not living in. As well as hopefully bring up the idea that people who are looking for a house aren't looking for blank white walls, but instead a place that has color and feeling.
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