CMU School of Drama


Wednesday, November 13, 2019

Fuller: Duopoly? What if Vivid Seats Bought StubHub?

www.ticketnews.com: The drumbeat is getting louder. More and more traffic is coming through my channels. “Vivid is buying StubHub,” “The deal is very close.” If this were to happen, there would really only be two major players in the ticket resale game: Vivid Seats and Live Nation.

Is it true? I don’t know. None of us will really truly know until we know. But, let’s talk about what such a combination might mean. Isn’t that how forecasting works? Take a potential scenario and game out what it means now and into the future, then try to find a path through.

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