Saturday, March 28, 2015
How important is curtain time to customers?
Shubert Ticketing Blog: We know from past surveys customers are aware of and like early curtains (can they still be called early anymore when they are the norm on many weeknights?). Wednesday nights for many shows do not sell as well as Tuesday or Thursday. Do curtain times affect the choice of which day to attend a show? Do curtain times play a role in the choice of which show to see?
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Truth be told, I never thought about curtain times and how they affect ticket sales. As a young person wanting to go out and see theater, I don't really have a preference in mind. Honestly, it depends on what I'm doing and what the show is. If I'm about to go and see an opera, I would much rather it start earlier, so as I can get out earlier and possibly have some time left in my evening. 8pm shows are a cornerstone of theater and I think it's good that we're coming to question even one of theater's most basic aspects. Theaters today are fighting a real battle with staying afloat. Why not make some performances at 7pm if they're going to draw more ticket sales? However, this might confuse patrons and staff members who have 8pm engrained into their mind. 8pm is a good time, though, because it allows you to eat dinner at a reasonable hour before hand, and you can still get home within a reasonable time. 7pm makes you eat dinner very early, perhaps a 5:30 reservation, and then you're out by 9:30. I feel like if there were more 7pm performances, I would have to find something else to do in the city since I don't really want to go to bed at 10. Nevertheless, I am not the majority of Broadway-ticket purchasers. Maybe it's time to cater to the audience on this one, no matter how much it will mess up our internal clocks.
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