CMU School of Drama


Wednesday, February 04, 2015

#SuperBowl: Isn't That What You Do?


World News Videos | ABC World News Projection Mapping Central: Checking your inbox today, you will probably got at least one “Hey did you see the super bowl last night? Isn’t that what you do?”

It’s official guys, projection mapping has made it to the most mainstream event in the world. What started off as the stuff of art installations is now eye candy for the mass public. As it is impossible to get high quality video of the Super Bowl you’ll have to deal with this ABC News segment.

2 comments:

Jason Cohen said...

Hashtags are one of those things that I think I understand, but then when I use them I always question if I am doing it right. If my understanding is correct, the purpose of tagging posts on social media is so that like posts will be grouped together allowing others (complete strangers) to see your thoughts, pictures, and all of the other fun things that we post on the internet for the whole world to see. I feel like that I only use a hashtag for this purpose like ten percent of the time. The other ninety percent is more for saying the things that can’t be said in the post (basically all the sassy sarcastic things). However, it is really cool to watch twitter when major events, like the Super Bowl, are happening because by just following the hastag you can follow what is going on at the event. Twitter is so on top of this that I often turn to it for information I would get from the news because I know that it will be short (140 characters) and get me updates quickly. #ThatIsAll

Paula Halpern said...

The way this performances blew up so quickly really amazed me. I know that with the popularity of social media, news spreads significantly quicker, but I never realized how quickly until this super bowl. There was no question that the second most people saw the shark costumes, as well as the beach balls and trees, that they would instantly become internet sensations. What I didn't realize was just how quickly, a mere hour or two after Katy Perry's half time show performance, not only was there an entire Buzzfeed article about the sharks, the article consisted of memes, reactions shots, gifs and amazingly, fanart!

This is one of the things that amazes me about social media. That you can see something, like a shark in a super bowl halftime show, that you can put together some amazing, detailed fanart within an hour and then have that art appear on buzzfeed! I dont' think I will ever get used to the instantaneousness of social media nowadays.