Truly Depressing: 400K People Watched Arby’s “Brisket Channel” For Average Of 38 Minutes

Consumerist: Perhaps it was to satisfy an atavistic desire, connecting across the eons with our hunter/gatherer forebears by gazing in awe as a slab of animal meat cooks slowly, the fat rendering, collagen melting. Or perhaps we’ve reached another stage in the mind’s evolution, with some next-level humans able to divine meaning and narrative out of watching a brisket cook through the lens of a single fixed TV camera. Please let there be some sane, acceptable explanation why hundreds of thousands of people would tune in to watch an Arby’s marketing stunt, and why they would give it more attention than they would the average TV show.