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Monday, July 07, 2014
How to Allow “True Fans” to Buy Tickets First
Selling Out: In the olden days, if you wanted a ticket to a hot concert, the best way to secure one was to camp out overnight, usually outside a record store*, so as to be in line when the tickets went on sale. Sure, you got a pretty lousy ticket, but at least you got one. I never had to do this myself, but I certainly Tom Sawyer-ed a couple of my friends in high school into doing it for me.
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I see the point McCarthy is making, even if his suggestion is slightly silly. The internet changes a lot of things, and this is one of the smaller ones, but I can understand that is is a big deal for band fans who can’t afford concerts. I feel like the only people who can help ensure true fans can attend concerts are the bands themselves. They could offer memberships, which might include merchandise, new albums, and either tickets or a chance to buy tickets for slightly cheaper before they go out to the general public. Or maybe they could provide some sort of band-trivia raffle that gives discount or free tickets to some number of people who get all the questions right. It is hard to say if that would help the band make money, but it would probably increase the loyalty of their fanbase, which couldn’t hurt. In terms of the ticket sale websites, there also might be a way for people to get slightly cheaper tickets if they opt to fill out a survey for an advertiser or interact with an ad that takes a decent amount of time.
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