c2meworld.com: NAB Show Super Sessions offer attendees perspectives on the trends and technologies driving media and entertainment. Featuring discussions with thought leaders and visionaries, these sessions are designed to explore innovative concepts, strategies and technologies that shape the future of the marketplace. The following Super Sessions were planned at press time.
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Many of these sessions sound very interesting. The first one that caught my attention was the "case study" of the Sochi games in regards to the massive production that constitutes broadcasting any Olympic games. It would be fascinating to learn about the way in which the staff is managed, how projects and tasks are organized and tracked, and what the footprint of planning and implementing the games looks like. The session on mobile devices is interesting. I believe the mobile format brings forth the question of profits and marketing and where the device lies in between the two. Does a content provider work to restrict access to their work, excluding it to the best of their ability from the general access of mobile devices? But by doing that, how does that place the provider in relation to other providers that may seem more generous to the consumer. At the same time, how has the mobile device taken away viewers and revenue from prior channels for the content? This is a big issue for entertainment but a similar struggle has grown in journalism and newspaper distribution. The session on live events is very interesting, it reminds me of an earlier article on the large ordeal that is televising NFL games. If that process is so complicated but relies on the infrastructure of a stadium and its staff, how much more difficult would a site-specific venue be to produce on the same scale? The session on Millennials is really interesting. I would enjoy seeing how this session could be applied to contemporary theatre and creating work that is interesting and competitive to younger consumers who are so media and screen driven.
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