Saturday, April 19, 2014
▶ DON'T LOOK DOWN: The real Mad Men of New York advertising
YouTube: Imagine strapping in, clipping on, and jumping off the roof of a building - every day. In an age with instant communication at your fingertips and digital marketing on every platform, there are those who still get out messages the old-fashioned way, with a paintbrush and some attitude.
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6 comments:
This is such a cool job. If I had better painting skills this would be such an awesome career choice. It's so refreshing to see these painted advertisements, when all around else everything is generated by computers.From far away these ads look beautiful, and when you get a closer look at them and see all of the little errors they become human. The people who do this job seem like they really love what they do, because I'm not sure anyone could work for 12 hours hanging off the side of a building in below freezing weather if you didn't. The work that these people do is incredible, and I hope that there's always going to be a need for painted advertisements. If not, then the day that plotters take over will be a very sad one.
Well.. This will make everything I ever do ever seem extraordinary mundane. These guys hang off the side of building and paint huge mural-like advertisements. It is so evident the joy and pride that these men and women take in their work and I think that world needs more of that type of pride. People work so often because they must or because it is a means to an end and these people do this work because they are passionate about it. It inspiring to know that there are people who will risk their lives and venture out into the below-freezing weather to paint, and bring news to life.
There's no denying that these artists and painters make some incredible work, which is extremely precise and often on such a huge scale with such simple materials. The thing is, while I don't see this type of advertisement artistry dying out exactly, it seems like hand-painted signs tend so often to be overlooked in favor of bigger, flashier things done using graphics or animation technology and so forth, which, to be fair, is still pretty impressive in different ways. It was nice to see that passers-by have not yet ceased to be amazed, though, and they still stop to look and admire.
This is so interesting. Hand painting something gives it such a different feel than printed out things. It just feels more personal. I don't think that plotters will one day make hand painted wall advertisements obsolete because people will always want that. That sort of intimacy created when someone made this thing that you are witnessing a block away is incredible and just irreplaceable. These guys make it so clear that this stuff matters to them and i think that shows in their work. How could it not?
Well I certainly admire the skill and dedication the painters in the video have for their craft. This does seem like scenic painting taken to the next level! I do agree with the point they made regarding the visual impact of hand painted advertisements over vinyl or digital advertisements. I wonder what kind of extra cost and time it takes for a hand painted mural advertisement over another medium.
It's remarkable that these individuals are willing to put their lives at risk every day for something as simple as advertising. Their time and dedication absolutely shows and creates a piece of work that is beyond remarkable. I still feel as though traditional methods are more respectable than new age methods and painting definitely falls within the traditional methods. I will forever respect the wall dogs for not only their courage and dedication, but also their artistic ability.
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